Product Packaging - Guide to Major Retail Success

One of the most important things to do to promote your product is to spend extra time and effort on your packaging. Packaging can make or break a buyer's decision as to whether they buy your product or not. There are many product concepts that do not get realized by Major Retailers because of packaging.

If you consider it from a Buyer's point of view, packaging is what a customer notices first when entering into their store. If the packaging isn't attractive or clear, customers won't buy. It's a simple equation. Thus, spending plenty of time on packaging is essential to Major Retail success.

But how do you know if you are on the right track?

These are three great questions to think about when preparing your product's packaging for Major Retail success:

1. Does your packaging convey a clear message of what the product is or does?

If you can't pick up your product in its current packaging and know immediately what it is, then you know you have a problem. There should always be a clear message imparted by your packaging - what it is, what it does, and why it's awesome. It needs to be readable quickly, because customers usually decide within a few seconds as to whether they want to buy your product or not. It's imperative that you create a clear visual experience for the customer as to what the product is and how it can help them.

2. Is the packaging attractive? Does it make the consumer want to buy now?

Remember, beauty is in the eye of the beholder - you may love that kiwifruit green but to someone else it looks like cabbage! If no one else agrees on the attractiveness of your packaging, then you know you have a problem. It needs to be attractive, concise and enticing. How do you know that you are getting it right? By asking people, of course! Ask your friends, family, colleagues, people on the street...ask anyone who will give you an honest answer. Ask them for the truth, not what they think you want to hear. You'll soon appreciate how very honest people can be!

3. Is the package size consistent with its competition?

If your competitors packaging is 3X smaller than your packaging, then you know you have a problem. You've got make sure your product is compatible with how much space a Buyer has to work with. Buyers need to specially layout their space in a store because they are allotted a very limited amount of space for their category. So be sensible, and consider how much room a buyer has to work with before you go for the foot long box.

Even if none of this applies to you, if you are not 100% convinced that you are on the right track with packaging, it's always worth getting some expert advice. Find a company or packaging expert that can advise you specifically about product packaging for your product type. Working with an experience packaging expert can save you many a headache down the road and really help you nail the sales.

www.made-from-india.com maintains a database for manufacturers, exporters, wholesalers, retailers and suppliers of Packaging & Paper Products including hologram, label & tag, packaging materials, paper & pulp, & other HDPE sacks etc.

Paper Bags And The Wonders They Can Do!

Paper bags have come a long way, from delicate and feeble materials, to tough containers. There are diverse category differing in dimension, form, design, bag handle and color. Most of your outdoor camping supplies or backpacking gear can easily be packed in those bags. The method in which they are made and the material of paper from which these bags are produced quite varies. These recycled paper bags are a famous type, that reveals flexibility and resistant to water.

These biodegradable bags have been the enhanced alternative for trade bagging for some time now. More and more people like producers, suppliers, investors, entrepreneurs and even buyers are switching to the use of such bags. Shopping bags and traveling bags made from plastic have been successfully substituted by paper bags in various settings. At the moment, those bags have been additionally delimited to secondhand ones.

Recycled paper bags, as well as being perfect carriers and shopping bags, also happen to be perfect gift bags, booty bags, keepsake packs, and giveaways themselves. Buying them in bulk is further lucrative than using these bags separately.

They can be employed for particular events such as Christmas, birthdays along with company birthday for gift-offering to customers and workers, and for other company proceedings in wrapping giveaways, freebies and so on. For several pieces, you spend quite less than you were originally going to do for plastic bags. More so, a reasonable deal is possible for picking the recycled type.

Another selling trait is that these bags easily provide extended and multiple usage. With size and density that can house bulky and huge commodities, there's no cause to fret for damaged bags or broken handles while being in the middle of a shopping extravaganza or perhaps about damaged booty bags when delivering company items to customers. Anyhow, recycled paper bags are made out of long-term and powerful raw materials.

These kinds of bags are not just safe but also quite light use. Moreover, they can be effortlessly be disposed if you do not want to use them again. True, those paper bags when utilized on too many occasions will finally get exhausted. Nothing like plastic bags however, that can have serious health and ecological consequences due to the toxins from the plastic when thrown away and recycled inappropriately, those bags such as recycled paper bags create no hazard to us and the surroundings.

Employing those bags is a healthy introduction to workers and clients that your industry sustains eco-friendly commodities and joins hands for conservation of our environment. This portrays a positive picture for your brand.

Your business does not need to go for rallies or join conferences. Just recycled paper bags tell volumes. They tend to set an example in both trend and noble cause. Make use of them for your company and you will be getting good praises while doing something nice. When combined with effective advertising, greater yields will show up in your business.

What are you waiting for? Just bring those bags in common usage and see how everyone appreciates it. You'll certainly get a thumbs-up from customers, the UN and not to forget Mother Earth. It is actually a gift that only keeps returning.

History of Paper Making

When it comes to environment friendly products, paper is among the most preferable materials. Today, we see different kinds of paper with different level of thickness and durability. Paper's usage is not limited to writing any more. It now ranges from personal hygiene products to packaging material. Wax packaging, seafood packaging and even the poultry boxes are all made up of paper. With its many usages, it would be interesting to track back to the history of this invention.

It is a commonly known fact that paper has been around since ancient times. The name paper itself came from papyrus, which means the bark of a plant. It is obvious that the bark was the first kind of material used for writing. However, the scribbling on rocks and stones were used even before that. The actual paper making process was developed in China during the Han dynasty in around 200BC. The very first paper is said to be made from mulberry leaves, fishnets and rags. During the third century, the usage of paper became more common, and it was also used for wrapping purposes as well.

During the Tang dynasty (around 600AD), the domain of paper usage was even more expanded and it was now used in tea bags, napkins, baskets and other decorative purposes. By that time, toilet paper had already become a necessity in China. It was not until the Song dynasty that paper money was actually printed, thus further signifying the value of paper.

Although kept secret by the Chinese, the art of paper making did reach Japan by the 610AD. However, it was the Arabs who took paper manufacturing to the next level by introducing bulk manufacturing methods during 751 AD. It became a major industry of Baghdad and Samarkand. From there on, Arabs introduced many calligraphic and book making styles as a form of art.

After the first crusades, the art of paper making further spread into the western world. However, historical evidence proves that the Mayans also developed the paper making technique during the 5th century. This technique was similar to the Chinese method, but was purely made of tree bark.

During the 1400's, many printing techniques were transferred from fabric to paper, and paper making became an industry around the world. Water powered paper mills were common all around Europe and the Middle East. Yet, paper was still expensive and not as common as it is today.

During the 19th century, the advent of the steam engine brought new power to the paper making technique. The steam powered paper mill could make paper out of wood pulp, the latter which soon became a norm which lead to a faster way of mass-production of paper, which in return reduced the price. The paper and printing presses was now everywhere. Newspaper and books became common.

Although, times have again changed, and most of the work is done on softcopies rather than papers, nothing has been able to completely replace paper. The demand for paper is ever increasing, and hardcopies are still much more reliable than their soft counterparts.

www.made-from-india.com maintains a database for manufacturers, exporters, wholesalers, retailers and suppliers of Packaging & Paper Products including hologram, label & tag, packaging materials, paper & pulp, & other HDPE sacks etc.